2023 Toyota Prius Prime
2023 Toyota Prius Prime in Edmonds, WA
MSRP
$32,350
Take charge of what’s possible.
Technology
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.
Performance
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.
Design
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
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*Base MSRP excludes transportation and handling charges, destination charges, taxes, title, registration, preparation and documentary fees, tags, labor and installation charges, insurance, estimated B&O recovery charge (negotiable), and optional equipment, products, packages and accessories. Options, model availability and actual dealer price may vary. See dealer for details, costs and terms. All vehicles are one of each. All Pre-Owned or Certified vehicles are Pre-Owned. A dealer documentary negotiable service fee of up to $200 may be added to the sale price or capitalized cost. All offers expire at close of business on the day the offer is removed from this website, and all financing is subject to credit approval. Prices exclude estimated B&O recovery charge (negotiable), tax, title, and license. Any agreement is subject to execution of contract documents. It is the customer's responsibility to verify the existence and condition of any equipment listed. While great effort is made to ensure the accuracy of the information on this website, errors do occur so please verify information with one of our dealership representatives and have any understanding included in the contract documents. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with one of our dealership representatives.
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Disclaimers
1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
2 Traffic Jam Assist is not an automated driving system, requires driver supervision at all times, and is designed to function on controlled access freeways at speeds of 25 mph or less. Use this system in accordance with applicable laws. Before operating, refer to Owner’s Manual for instructions and limitations.
3 Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/
for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply.
4 Projected EPA-estimated 44-mile all-electric driving range when fully charged for 2023 Prius Prime SE, projected EPA-estimated 39-mile all-electric driving range when fully charged for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. EPA estimates not available at time of posting. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.